{"title":"Beards","description":"\u003cp\u003e\u003cspan\u003eBotanical Grooming for the Intentional Man.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCOVENANT\u003c\/em\u003e makes up Cure La Vie's beard collection — clean, botanical grooming thoughtfully crafted for beard conditioning and the skin beneath.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCOVENANT\u003c\/em\u003e is Cure La Vie's most grounded grooming ritual. Blended with jojoba, argan, black seed, and castor oils alongside warm cedarwood, sandalwood, bergamot FCF, and frankincense, this lightweight beard and face oil softens coarse hair, nourishes skin, and leaves a subtle, earthy fragrance that lasts throughout the day.\u003c\/p\u003e","products":[{"product_id":"covenant","title":"COVENANT","description":"\u003cp\u003e\u003cstrong\u003eGrounded. Intentional. Built to last.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCOVENANT is Cure La Vie's botanical beard and face oil — a warm, earthy blend crafted for those who care for their skin with the same steadiness they bring to everything else. Lightweight yet deeply conditioning, it absorbs effortlessly into skin and beard, softening coarse hair while nourishing the skin beneath.\u003c\/p\u003e\u003ch3\u003eWhy Your Skin Will Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba, argan \u0026amp; castor oils\u003c\/strong\u003e — a rich yet non-greasy base that mirrors the skin's natural sebum for balanced, lasting moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack seed oil \u0026amp; vitamin E\u003c\/strong\u003e — antioxidant-rich botanicals that support deep conditioning and skin resilience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedarwood, sandalwood \u0026amp; frankincense\u003c\/strong\u003e — warm, grounding essential oils that anchor the senses in an earthy, masculine fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBergamot FCF\u003c\/strong\u003e — a bright citrus lift that keeps the blend fresh without overwhelming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo synthetic fragrances or toxic ingredients\u003c\/strong\u003e — pure botanical intention\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eA Daily Ritual Worth Keeping.\u003c\/h3\u003e\u003cp\u003eWhether used as a beard conditioner, face moisturizer, or post-shave treatment — COVENANT delivers clean, botanical nourishment without compromise. Small-batch crafted with ingredients your skin will recognize and trust.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eApply a few drops to clean skin or a damp beard and press gently into the face and neck.\u003c\/em\u003e\u003c\/p\u003e","brand":"CURE LA VIE","offers":[{"title":"Default Title","offer_id":45249851097267,"sku":"BP-5032-COV-CUR-DEF","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0958\/8147\/files\/FullSizeRender_4ada0a17-d784-4e6b-86f8-53530133b4ed.jpg?v=1782846666"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0958\/8147\/collections\/FullSizeRender.jpg?v=1782857700","url":"https:\/\/curelavie.com\/collections\/beards.oembed","provider":"CURE LA VIE","version":"1.0","type":"link"}