Our Story

  It all started over coffee. Four moms, brought together by volunteering to serve lunches at their children’s Christian school, bonded over shared experiences, laughter, and the struggles of daily life. On one chilly winter morning, our conversation drifted to the topic of dry skin and our shared frustration over finding an effective, natural skincare product. That’s when one of us reached into her purse, pulled out a small, unlabeled tin, and passed it around the table. The balm felt like magic—silky and instantly soothing. It was quickly the center of our conversation. Where could we find more? What was in it? To our surprise, the balm’s creator smiled and explained that she had crafted it herself, using pure, organic ingredients for her family’s sensitive skin. Our questions quickly shifted from “what” to “how”—how could this balm reach others who needed it just as much?

  In that cozy coffee shop, the four of us—two experienced formulators, an army veteran, and a former beauty queen—realized that what we’d stumbled upon was more than a simple skincare solution; it was an opportunity. We each had our own reasons for seeking out natural, safe products, and this balm seemed like the perfect way to start sharing our passion. 
  That day, Cure La Vie™ was born. What started as a chance meeting grew into a partnership grounded in faith, integrity, and a mission to bring skincare that’s truly safe, effective, and nurturing. As a Christian-owned, women-owned, and veteran-owned business, Cure La Vie™ isn’t just about skincare; it’s about giving families products they can trust—each crafted with love, purpose, and the very best ingredients nature has to offer.

Ever Grateful, 

Angie, Dahn, Kristin, and Michelle